NICK MARCATELLI
SUMMARY
I'm an analytics-driven digital marketing leader with 7 years of experience in developing SEO growth tactics, website analytic reporting and keyword strategies.
My international background always gives me an unique perspective about tasks and issues.
And in today's world, there's no greater asset than diversity.
ABOUT ME
I’m an experienced growth marketing professional based in Austin, TX.
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I grew up in Italy and before making my way to Texas I lived in Wisconsin, New York, and Minnesota.
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My work is focused on producing quality work and making a significant impact.
In my free time, I like to listen to podcast, watch football, and take road-trips.
PROFESSIONAL HISTORY
My Roles & Responsibilities
BRAND SPECIALIST, TERAKEET
Terakeet is the number one company in the world when it comes to connecting brands with influencers. As a brand strategist, I've been doing that for almost 2 years, using the best SEO tools and tactics working under a supervisor on behalf of several clients. As one of the top performers in the company, I eventually moved to the Brand Specialist position, where now I am the one in charge of a specific client and a number of strategists.
DIGITAL STRATEGIST,
BURSON-MARSTELLER
As an intern for the Harold Burson Summer Internship Program in 2014 I worked in the digital practice at Burson-Marsteller's worldwide headquarter in New York City. My tasks included sentiment analysis, influencer outreach and brand monitoring for clients in the finance and energy industry
FREELANCE JOURNALIST
As a freelance journalist I worked for the Italian newspaper Il Resto del Carlino, and for the Italian national TVs Mediaset and Sky.
SKILLS
Tricks of the Trade
I believe we all have some unique skills deep in our DNA.
For all we don't already know, hard work and learning are the only way.
I've been blessed so far to work with some of the best people this country has to offer in fields like SEO, PR and marketing.
DIGITAL STRATEGY
I've been working on clients across every industry. I have developed a working knowledge of tools like Google Analytics, Google Search Console, SemRush, App.Gestat.com, Ahref, GroupHigh, and Radian6.
SEO
I have developed a working knowledge of on-page and off-page search engine optimization techniques and best practices, as well as a broader understanding of how organic optimization efforts and other marketing tactics come together to form a complete digital visibility strategy.
INFLUENCER OUTREACH
I've been building hundreds of links for clients in the fashion, lifestyle, food, interior design, and financial industry.
Have questions? Check my RESUME
or drop me a line.
What I’ve Learned
EDUCATIONAL EXPERIENCE
ITHACA COLLEGE
COMMUNICATIONS, MS
- With the Ithaca College-Cornell University exchange program I also took two classes at the School of Hotel Administration at Cornell University
- Staff writer for campus newspaper The Ithacan
- American Marketing Association member, Ithaca College Chapter
- JV Rowing, Ithaca Crew team & Chi Alpha Sigma, National College Athlete Honor Society
UNIVERSITY OF WISCONSIN - MADISON
As an exchange student from the University of Bologna, Italy, I had the chance to spend a semester at the University of Wisconsin - Madison, School of Business.
IULM UNIVERSITY OF MILAN
At this top communication school located in Milan, Italy, I pursued a Master of Arts in Journalism
